Almost every company has now bought someone a ChatGPT licence and called it an AI strategy. Two people on the team use it properly, everyone else opened it twice and went back to doing things the old way.
The problem is that nobody sat down with the team and rebuilt the actual work around it. Generic training does not do that, because the trainer does not know what your team does on a regular basis.
I have spent 20 years building and running sales teams. I build the workflows around how selling actually works.
This is a road with three stages. Most teams need stage one, some need stage two, and the ones who have already tried and failed need stage three.
STAGE 1: GET THE FIRST WORKFLOWS RUNNING
We find the three jobs that eat the most hours in your team and rebuild them with AI. Lead research, proposal drafts, meeting notes, content, whatever your real time sink is.
Your team leaves with concrete workflows and cases where they can properly use AI for and not just chatting with it.
→ Half-day workshop, 1 200 €
STAGE 2: TAKE THE WHOLE TEAM THROUGH IT
Same thing, more depth and more people. More workflows and models, plus an honest session on where AI should stay out of your sales process, because using it in the wrong place costs you deals.
→ Full-day workshop, 2 200 €
STAGE 3: MAKE IT STICK
Most AI training dies in week two because "it's too difficult, I just stick with chatting with ChatGPT". This stage adds a month of follow-through: weekly check-ins, fixes based on real use, and a written playbook at the end.
→ Workshop plus 30-day rollout, 3 400 €
WHERE TO START
If your team has never used AI systematically, start at stage one. If you have already run training that faded out, do not repeat it, go to stage three.
Tell me the team size and what they spend most time on, and I will tell you which one fits. If your team already has working habits, I will say so and save you the money.
Who this is for: sales and marketing teams of 3 to 20 people. Finnish or English.
Hinnoittelu
Esimerkkejä hinnoittelusta. Lopullisesta hinnasta ja työn laajuudesta sovitaan, kun olet ottanut yhteyttä freelanceriin.
Half-day workshop
The starting point for a team that has bought the licences but "just keeps chatting with it".
What happens
Before the session I send a short survey to the team and speak with you for 30 minutes. I want to know where the hours actually go, not where you think they go.
In the session, we take the three biggest time sinks and rebuild them using your processes, your own customer cases and your own tone. Not a demo account, not an example company, your real work.
Typical ones: researching a prospect before a call, drafting a proposal from a call recording, turning meeting notes into CRM entries, writing follow-up emails that do not read like a template.
Everyone builds along on their own laptop. If someone in the room has never used these tools, that is fine, they will leave with working prompts anyway.
What you get
Workflows the team can use immediately.
A prompt library saved in your own system, written in your language and your customer vocabulary, so it does not rot the moment I leave.
A short written summary of what we built and what to try next.
What it takes from you
A 30 minute call with you beforehand, ten minutes from each team member for the survey, and four hours in a room. Laptops, and the AI tool your company already pays for.
Best for: a team of 3 to 10 people taking the first serious step. Also good as a pilot before deciding whether to do this across the company.
hinta alkaen1 200 € / projektiFull day workshop
The same work with more depth, more people and time to get past the obvious use cases.
What happens
Same preparation, then a full day. We learn the suitable AI models, build workflows, and we go further than the easy ones. The afternoon usually goes into the harder parts for example: qualifying leads consistently, preparing for a negotiation, handling proposals that need custom pricing, and building a repeatable way to produce content from what your sales team hears every week.
There is also a session most trainers skip: where you should not use AI. Automated first-touch messages that sound machine-written, customer conversations where a generic answer costs you trust, and the moment a proposal needs a person's judgment rather than a fast draft. Knowing the limits is what keeps this from embarrassing you in front of a customer.
If sales and marketing sit in the same room, we build the handover between them as well, because that is usually where the leaks are.
What you get
Workflows, ready to use.
The prompt library in your own format.
A short written playbook: what we built, where the limits are, and what to build next.
A 30 minute follow-up call two weeks later to fix whatever broke in real use.
What it takes from you
The 30 minute prep call, the team survey, and one full day. Nothing else.
Best for: teams of 8 or more, or any company putting sales and marketing through this at the same time.
hinta alkaen2 200 € / projektiWorkshop plus 30 day followup
For companies that have done training before and watched it disappear within a fortnight.
What happens
Month one starts with the full-day workshop above. Then comes the part that actually decides whether this works.
Every week for four weeks we have a 30 minute call with the team. People bring the thing that did not work: the prompt that gave a useless answer, the workflow that was slower than doing it by hand, the output nobody trusted. We fix it there and then. This is unglamorous and it is the reason the habits survive.
Between calls I am reachable for short questions, so nobody sits stuck for three days and quietly gives up.
At the end of the month I write up what the team actually kept using. That is the useful part, and it is the document you use when the next new person joins.
What you get
Everything in the full-day workshop.
Four weekly working sessions.
A written playbook of the workflows that survived real use, with the prompts, in your format.
A short report for you as the leader: where the time savings landed, who adopted and who did not, and what I would do next.
What it takes from you
The workshop day, then 30 minutes a week from the team. You personally need the prep call and the final report conversation.
An honest note
I will tell you in the final report if adoption was poor and why. Sometimes the answer is that the team is too busy for new habits right now, and no amount of training fixes that. You will get that straight rather than a positive summary.
Best for: teams that have tried this before without it sticking, and companies where the manager wants to see whether the investment actually changed behaviour.
hinta alkaen3 400 € / projekti
Palvelun ehdot
Some experience with AI is good, none is also good