Tietoja tästä palvelusta
About this service
Does your team have valuable customer knowledge, but it's scattered across sales, marketing, product, and customer conversations?
I facilitate practical B2B Buyer Persona Workshops that help your team bring that knowledge together and develop a clearer, shared understanding of your customers.
Together, we'll explore who your key buyers are, what they care about, what problems they're trying to solve, what motivates them to act, what might prevent them from buying, and what they need to hear from your company.
The workshop can be delivered online or onsite, depending on your team's needs and location.
🔧 What We Explore in the Workshop
• Ideal Customer Profile
Clarify the types of companies that are the strongest fit for your product or service and what characteristics make them a good customer.
• Key Buyer Personas
Identify the people involved in the buying process and understand the different roles they play in evaluating, influencing, or making a purchase.
• Roles & Responsibilities
Explore what each buyer is responsible for and what success looks like in their role.
• Problems & Pain Points
Identify the challenges, frustrations, inefficiencies, and business problems that could create a need for your solution.
• Priorities & Motivations
Understand what matters most to each buyer and what outcomes they're trying to achieve.
• Buying Triggers
Identify the situations or events that could cause a potential customer to start looking for a solution.
• Objections & Barriers
Explore what could make buyers hesitate — such as price, risk, competing priorities, internal resistance, or uncertainty.
• Decision Criteria
Understand what buyers are likely to evaluate when comparing possible solutions.
• Buying Committee
Explore how different stakeholders may influence the same purchase and where their priorities differ.
• Messaging Opportunities
Translate the persona insights into initial ideas for how your company can communicate more effectively with each buyer.
My approach
I don't believe a useful B2B buyer persona is:
“Marketing Manager, 38, enjoys travelling and drinks coffee.”
A useful persona should help your team answer:
Who are we trying to reach?
↓
What are they responsible for?
↓
What problems are they trying to solve?
↓
What do they care about most?
↓
What motivates them to act?
↓
What might prevent them from buying?
↓
What do they need to understand about our solution?
The workshop brings people from different parts of your organization into the same conversation, helping uncover knowledge that may otherwise remain spread across different teams.
👥 Who Should Participate?
The workshop works best with people who have direct knowledge of your customers and market.
Depending on your company, participants could include people from:
- Marketing
- Sales
- Product
- Customer Success
- Management / Founders
- Other customer-facing teams
Bringing different perspectives together helps create a more complete picture of the buyer.
💻 Online or Onsite
The workshop can be organized remotely or in person.
Online Workshop
A facilitated remote session for distributed teams using collaborative tools to capture and organize the discussion.
Onsite Workshop
An interactive workshop facilitated at your company or another agreed location.
Travel costs may apply depending on the location.
Palvelupaketit
Voit tutustua alta osaajan luomiin valmiisiin paketteihin. Lopullinen hinta ja työn sisältö sovitaan yhteydenoton jälkeen.
The final scope and price depend on the number of participants, buyer personas, workshop length, preparation required, and whether the workshop is delivered online or onsite.
The service can include:
- Pre-workshop kick-off
- Existing customer and marketing material review
- Workshop planning and preparation
- ICP discussion
- Buyer identification
- Roles and responsibilities
- Pain points and challenges
- Priorities and motivations
- Desired outcomes
- Buying triggers
- Objections and barriers
- Decision criteria
- Buying committee discussion
- Persona-specific messaging opportunities
- Facilitated workshop
- Workshop documentation
- Buyer persona summary
- Recommendations and next steps
What You Receive
You don't leave the workshop with just a collection of sticky notes.
The insights are organized into a practical buyer persona framework your team can use as a foundation for marketing, messaging, content, and sales.
You'll have a clearer shared understanding of:
Who your key buyers are
↓
What they care about
↓
Why they might look for your solution
↓
What influences their decision
↓
What might prevent them from buying
↓
How your company can communicate with them more effectively
The workshop can also be used as the starting point for deeper Buyer Persona & Audience Research, Messaging & Positioning, or Content Strategy work.
Palvelun ehdot
-
I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers.
I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation.
I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent.
When you work with me, you get both...
