- boosted the company’s growth via user acquisition and advertising in Google Ads, Meta, Quora, Reddit, Adroll as well as display campaigns in the Finnish media and influencer campaigns for web and mobile - the advertising efforts on average had a positive 1 year ROI - built up the conversion rate optimization framework and strategy for optimizing user acquisition - set up the processes for backlogging, prioritizing, planning, executing, analyzing, documenting and implementing web and mobile A/B tests and experiments