👉 Leading Supercell store paid media operations and strategy. 👉 Leading Supercell store SEO strategy. 👉 Owning Supercell privacy operations and initiatives, consents & 1st party data. 👉 Collaborated with Supercell Store email marketing initiatives. 👉 Partnered up with 8-bit sheep to analyze and improve store web analytics. 👉 Conducted UTM-tagging strategy for supercell store paid media campaigns. 👉 Managing stakeholders, influencer agency campaigns for the store. 👉 Collaborated with marketing analytics to create a cohort LTV/ROAS model for store.

👉 Leading our Fiskars Vita brands' advertising technology. 👉 In charge of advertising technology development for digital marketing. 👉 In charge of the product feeds and their development for all the Vita Brands. 👉 Managing stakeholders and leading local and global marketing agencies. 👉 Built ETL solutions with funnel to visualize data in Looker Studio 👉 Created an internal knowledgebase to share digital marketing knowledge. 👉 Marketing mix modelling and attribution development for the VITA Brands. 👉 Close collaboration with Fiskars analytics and SEO teams. 👉 Actively supported and improved Fiskars analytics capabilities. 👉 UTM-tagging strategy for all the VITA Brands 👉 Managed Google Merchant Center and manufacturing center accounts.

👉 Leading our SEM, social media, programmatic, and affiliate marketing globally. 👉 In charge of the performance/growth marketing strategy for Iittala ecommerce 👉 Managing stakeholders and leading local and global marketing agencies. 👉 In charge of +1mil budgets for performance-related marketing globally. 👉 Built a Looker Studio reports for performance marketing & fluid budgeting. 👉 Was a part of creating a way to transform P&L to performance marketing KPI’s 👉 Actively supported and improved Fiskars analytics capabilities. 👉 In charge of Iittala eCom feed-based marketing development 👉 Created Iittala’s eCom paid media strategy for tactical and ongoing marketing.