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I'm a senior influencer marketing and UGC strategist with 12+ years of experience working with Fortune 500 brands globally, now based in Helsinki. Most of my career has been spent solving problems that sit between great creative ideas and actual business results: delivering campaigns that look goos and convert, creator rosters that grow with strategy behind them and managing teams that execute with a clear framework to scale from.
I've lef influencer marketing at director level for Fortune 500 clients including Google,...
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b2b_marketing
influencer_marketing
b2c_marketing
ab_testing
brand_partnership
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Kokemus
Monks / S4
Director of Influencer Marketing EMEA
1/2023 - 9/2025
Head of the international team of influencer project managers at MediaMonks EMEA Influencer Hub.
Monks / S4
Team Lead Influencer Management
1/2022 - 12/2023
Managing a project team of 4 influencer campaign managers; leading and overseeing the execution of the projects for the key accounts in my cluster.
IMA
Sr. Influencer Project Manager
7/2017 - 12/2022
Responsibilities: Managing campaigns on a project basis. Leading campaign teams throughout the execution and managing the collaborations between top brands and talents. Overseeing influencer and celebrity activities related to the campaigns, such as photoshoots, video productions, online content creation and events.
Koulutus
University of Helsinki
Masters of Communications, Communication & Marketing
Valmistumisvuosi 2017