I’m a senior marketing and business development professional with experience in consumer brands, FMCG, retail and growth-driven business environments.
Throughout my career, I’ve worked at the intersection of brand building, commercial development and customer understanding. I help companies strengthen their market position, drive growth and build brands that people genuinely connect with.
My background combines strategic thinking with hands-on execution. I enjoy turning ideas into actionable plans and products, leading cross-functional collaboration and...
Head of Business Unit Fashion including brands Ril's, Your FACE, Torstai, James, OIS and Story. Acting as a Line Manager for team of 8, consisting product development and assortment teams. Responsible for the brand management, innovation and category management, marketing, sales (B2B, B2C, e-com), business operations, team leadership and P&L. Reporting to Division Director.
Achievements:
- Business strategy creation and execution
- Ril’s and Your FACE consumer sales growth faster than market in all DTC channels
- Renewal of Ril's and Your FACE...
As Key Account Manager responsible for the turnover, market share and profitability of Home, Beauty and Personal Care categories in Kesko (P&L). Brand portfolio included brands like OMO, Dove, Pepsodent, Rexona, CIFF, Comfort. Responsible also for cross-category activities with Kesko e.g. sustainability. Acting as a line manager and reporting to Customer Development Director.
Achievements:
- Improvement in measured customer satisfaction
- Double digit growth in soap category that led to turnaround in market share development in Kesko after years of decline
...As Key Account Manager responsible for the Nanso and Vogue business with SOK and Kesko and the shopper marketing activities with these clients.As Category Manager responsible for building commercial assortments for Nanso’s own chain (brick and mortal + e-com), analysing sales and KPI’s for different collections. Reporting to Sales Director.
Achievements:- Increased preorders +25%- New positioning for Nanso brand in Sokos
