I'm a marketing and content lead with 7 years of experience across brand building, content production, and organic social. I help brands growth play and engagement without paid ads through short-form video, content strategy, and consistent, intensive mailing.
I've started accounts from zero to 297K + followers in niche markets, produced video with 500K – 7M + views, and used A / B testing to turn flat engagement into integrated Heads. I plan content with intent before anything sold, then use analytics to Sharpen what works.
Based in Turku, working in...
Portfolio
- Own social media strategy and content direction for the brand
- Lead a content creation team, setting the creative direction they execute
- Research trends and develop brand-aligned hooks to guide output
- Plan content calendars, topics, and content mix (Stories, image posts, Shorts, Reels)
- Define brand voice and lead scripting for short-form video; produce and edit AI-generated images and video, running A/B tests to refine performance
- Lifted a single video from ~5 to 100+ comments through A/B testing, driving 35K+ reach and inbound Instagram DMs.
- Grew Instagram to 30K+ followers around luxury supercar experiences, destinations and customer journeys.Produced a 394K-view video and sustained 10–20K average monthly views on a niche account.
Grew Instagram to 35K+ followers in 8 months and TikTok to 297K+ for an edtech brand.Served a dual audience: students (B2C) and partner schools across the US (B2B).Produced a 585K-view Instagram video; managed publishing schedules and optimised output through analytics.
