I work at the intersection of media, data, and strategy, helping organizations understand how their visibility, reputation, and messaging evolve in today’s complex AI-driven information environment.
Most recently, I served as Head of Media Analytics at Meltwater, where I led international teams across the Nordic and EMEA regions. Our work focused on delivering advanced media intelligence and strategic communication insights for global brands and public sector organizations. My role combined analytics leadership, product development, and consulting, translating complex...
I am responsible for the development of Luota Agency’s SaaS platform, which includes implementing data and AI-driven features. In addition, I am heavily involved in daily operations, such as talent management, sales, and general management.
Directed Meltwater’s analytics operations across the Nordics and EMEA North, leading a high-performing international team of 10+ analysts in Finland, Sweden, South Africa, and France. Provided strategic insights in reputation management, communication monitoring, and advanced research methodologies to support executive decision-making. Orchestrated product pricing strategies, led competitive international tenders, and acted as a Strategic Project Manager, aligning client requirements with operational execution. Spearheaded the integration of AI-enhanced processes and industry innovations...
Led Meltwater’s analytics and research operations in Finland, managing, recruiting, and developing the local analysis team to drive domestic market growth and operational stability. Oversaw the full product lifecycle, from strategic planning to delivering tailored media and social media analyses. Optimized delivery processes to ensure consistent quality and alignment with client expectations. Actively participated in product development, supported sales initiatives, and contributed to financial performance measurement.
