Pienet & isot sosiaalisen median, uutiskirjemarkkinoinnin, verkkosivujen sekä valokuvauksen projektit 💻 Olen digitaalisen markkinoinnin ammattilainen, joka haluaa auttaa yrittäjiä (ja yrityksiä) vapauttamaan aikaa ydinosaamiseensa, jotta heidän ei tarvitse miettiä some-postauksia tai uutiskirjeiden lähettämistä iltamyöhään. Toimin ns. digiassarina ja mulle voit ulkoistaa ne työtehtävät jotka vievät liikaa aikaasi (tai eivät muuten vain inspiroi), jotta voit itse keskittyä tärkeimpiin työtehtäviisi – tai vaikka vapaa-ajan harrastuksiisi. Voin auttaa mm. näissä asioissa: Some-sisältöjen suunnittelussa, toteutuksessa (kuten editoinnissa) ja postauksien ajastuksessa, Uutiskirjemarkkinoinnin parissa: automaatioiden rakentamisessa, palveluiden käyttöönotossa, viestien ajastuksessa, Nettisivujen suunnittelussa ja toteutuksessa, Somekuvien ja -videoiden taltioinnissa, Asiakaspalvelussa (sähköposteihin ja someviesteihin vastaaminen). Profiilistani löydät vain murto-osan töistä joita olen tehnyt. Olen toiminut kevytyrittäjänä vuodesta 2019 alkaen ja siirtynyt täysipäiväiseksi yrittäjäksi tammikuussa 2024. Valmistuin digitaalisen viestinnän medianomiksi joulukuussa 2022. Digitaalisen viestinnän opinnot pitivät sisällään laajasti erilaisia digitaalisia palveluita, kuten palvelumuotoilua, käyttöliittymäsuunnittelua, sosiaalisen median strategioita, koodausta sekä visuaalista viestintää.

Olen kirjoittaja ja graafinen suunnittelija. Graafisen alan töitä kuten kuvankäsittelyä, nettisivuja ja kiinteistövalokuvausta, olen tehnyt vuodesta 2021 lähtien sivutoimisesti oman yritykseni kautta. Nettisivuja teen HTML/CSS -pohjalta. Vuodesta 2022 vuoteen 2024 työskentelin Kokkolan kaupungin paikkatietopalvelussa, jossa osallistuin digitaalisen kaupunkimallin kehittämiseen, ja toimin SketchUp-kouluttajana. Työhöni kuului valokuvausta ja kuvankäsittelyä sekä 3D-mallinnusta ja teknisten ongelmien ratkaisemista SketchUp- ja Trimble Locus -alustoilla. Vuonna 2018 julkaisin tietokirjan uushenkisydestä, joka voitti Vuoden rajatietokirja -palkinnon. Olen myös kirjoittanut lehtiartikkeleita, ja minulla on vuosien kokemus suomenkielisen Wikipedian muokkaajana. Olen luonut Wikipediaan yli 200 artikkelia, joista yksi on äänestetty suositeltuihin artikkeleihin. Olen hyvä tuottamaan selkokielistä tekstiä, ja selittämään monimutkaisia asioita helposti ymmärrettävällä tavalla.

Autan yrityksiä kasvamaan verkossa yhdistämällä kovan teknisen osaamisen ja liiketoiminnan realiteetit. Rakennan parhaillaan Carbiumia, Solana-infrastruktuuria rakentavaa teknologiayritystä. Työ pitää minut kiinni siinä, mitä teknologian puolella tapahtuu juuri nyt: AI-agentit, paikalliset kielimallit, data, automaatio, infra ja se, mikä niistä on oikeasti käyttökelpoista yritykselle. Uudet työkalut eivät ole kiinnostavia vain siksi, että ne ovat uusia. Niitä pitää osata käyttää tavalla, joka säästää aikaa, vähentää riskiä tai tekee jotain paremmin kuin ennen. Konsulttina autan yrityksiä kolmessa asiassa: SEO-näkyvyyden kasvattamisessa, verkkosivujen uudistamisessa ja tekoälyn tuomisessa osaksi arkea. Näkyykö yrityksesi huonosti Googlessa, vaikka palvelu tai tuote on kunnossa? Epäiletkö, että tekninen SEO, sivuston rakenne tai sisältö estää kasvua? Ovatko kilpailijat edellä, mutta et vielä tiedä tarkalleen missä? Voin tutkia teknisen tilanteen, kilpailijoiden sisältöaukot ja sen, mitä kannattaa rakentaa seuraavaksi. Tarvitseeko yrityksesi paikallisen LLM-ratkaisun, jotta data ei valu tarpeettomasti pilvipalveluihin? Tai onko agenttien, OpenClawin ja uusien AI-työnkulkujen ympärillä tarpeeksi kiinnostusta, että haluat selvittää mitä niillä voisi oikeasti tehdä? Autan rakentamaan käytännöllisen setupin, en vain esittelyä uudesta työkalusta. Tavallisesta konsultoinnista poiketen voin hoitaa myös teknisen toteutuksen alusta loppuun. Jos yritykselläsi on jo oma kehitystiimi, voin yhtä hyvin toimia teknisenä sparraajana ja tehdä selkeän suunnitelman heidän toteutettavakseen. Tekninen SEO on tästä hyvä esimerkki: pystyn kertomaan frontend- ja backend-tiimille täsmällisesti, mitä muutetaan, miksi se muutetaan ja miten lopputulos tarkistetaan. Lähestyn jokaista projektia analyyttisesti. Ensin katsotaan data, sitten toimitaan. Turhia tunteja en myy. Kun en ole koneella töiden parissa, seuraan uutta AI-teknologiaa, rakennan paikallisia LLM-setuppeja tai pelaan. Iso osa työssä käyttämistäni työkaluista on itse rakennettuja, koska valmiit tuotteet eivät aina ratkaise oikeaa ongelmaa.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

I help companies turn what makes their products valuable into clear messaging and content that resonates with the right customers. I’m a freelance B2B marketing strategist and content creator focused on buyer personas, messaging, content strategy, and content creation. I help companies connect the dots between who they want to reach, what they should say, and what content they should create so their marketing is more focused, relevant, and consistent. When you work with me, you get both strategic thinking and hands-on content support without needing to hire a full-time marketer. 🔧 How I Can Help • Buyer Personas & ICPs Defining your ideal customers, their challenges, motivations, priorities, objections, and what drives their buying decisions. • Messaging & Positioning Turning complex products and services into clear, customer-focused messaging that communicates what you offer, why it matters, and why your audience should care. • Content Strategy Building content pillars, themes, topics, formats, and plans based on your target audience, buyer journey, and business goals. • Content Creation & Copywriting Turning strategy into actual content your business can publish and use. I can support you with: Website and landing page copy, Blog articles and long-form content, LinkedIn and social media copy, Social media visuals and creative content, Ad copy and campaign messaging, Thought-leadership content, Email and marketing copy, Sales and promotional content. • LinkedIn & Thought Leadership Creating relevant content for company pages, founders, and subject-matter experts that builds authority around the topics your customers care about. • Customer Stories & Case Studies Turning customer results and experiences into credible, engaging stories that demonstrate the value of your product or service. • Content Planning & Ideation Developing content ideas, editorial calendars, campaign themes, and recurring content concepts so you always know what to talk about and why. 💎 What Makes My Approach Different I start with the buyer, not the content. Before asking “What should we post?”, I look at: Who are we trying to reach?, What problems do they actually care about?, What should we communicate to them?, And what content would make that message relevant and useful?. This means content isn't created just to fill a calendar. Every piece should have a clear audience, message, and purpose. I combine strategy with execution. I don't just develop personas and hand over a strategy document. I can turn that strategy into the actual LinkedIn posts, articles, thought leadership, customer stories, and other content your company needs. 🎯 Best Fit I’m especially interested in working with B2B SaaS, technology, and other companies with complex products or services that need to communicate their value more clearly. I can support companies that: • Aren't sure what content they should be creating • Need clearer messaging for different buyer personas • Have a complex product or service that's difficult to explain simply • Want to build thought leadership and strengthen their presence in their market • Need a more structured B2B content strategy • Need someone to actually create the content — from website and landing page copy to articles, LinkedIn and social media posts, social media visuals, ad copy, email copy, case studies, and other marketing materials • Have marketing ideas and plans but lack the time or internal resources to turn them into high-quality, ready-to-publish content How I Think About B2B Content A CTO, VP of Engineering, and CFO might all influence the same purchase, but they don't necessarily care about the same things. That's why I believe strong B2B content starts with understanding the buyer. Right buyer → Right problem → Right message → Right content If you're looking for someone who can think strategically about your audience and messaging and turn that thinking into content, I'd be happy to hear about your business and what you're trying to achieve.

Autan yrityksiä kasvamaan verkossa yhdistämällä kovan teknisen osaamisen ja liiketoiminnan realiteetit. Rakennan parhaillaan Carbiumia, Solana-infrastruktuuria rakentavaa teknologiayritystä. Työ pitää minut kiinni siinä, mitä teknologian puolella tapahtuu juuri nyt: AI-agentit, paikalliset kielimallit, data, automaatio, infra ja se, mikä niistä on oikeasti käyttökelpoista yritykselle. Uudet työkalut eivät ole kiinnostavia vain siksi, että ne ovat uusia. Niitä pitää osata käyttää tavalla, joka säästää aikaa, vähentää riskiä tai tekee jotain paremmin kuin ennen. Konsulttina autan yrityksiä kolmessa asiassa: SEO-näkyvyyden kasvattamisessa, verkkosivujen uudistamisessa ja tekoälyn tuomisessa osaksi arkea. Näkyykö yrityksesi huonosti Googlessa, vaikka palvelu tai tuote on kunnossa? Epäiletkö, että tekninen SEO, sivuston rakenne tai sisältö estää kasvua? Ovatko kilpailijat edellä, mutta et vielä tiedä tarkalleen missä? Voin tutkia teknisen tilanteen, kilpailijoiden sisältöaukot ja sen, mitä kannattaa rakentaa seuraavaksi. Tarvitseeko yrityksesi paikallisen LLM-ratkaisun, jotta data ei valu tarpeettomasti pilvipalveluihin? Tai onko agenttien, OpenClawin ja uusien AI-työnkulkujen ympärillä tarpeeksi kiinnostusta, että haluat selvittää mitä niillä voisi oikeasti tehdä? Autan rakentamaan käytännöllisen setupin, en vain esittelyä uudesta työkalusta. Tavallisesta konsultoinnista poiketen voin hoitaa myös teknisen toteutuksen alusta loppuun. Jos yritykselläsi on jo oma kehitystiimi, voin yhtä hyvin toimia teknisenä sparraajana ja tehdä selkeän suunnitelman heidän toteutettavakseen. Tekninen SEO on tästä hyvä esimerkki: pystyn kertomaan frontend- ja backend-tiimille täsmällisesti, mitä muutetaan, miksi se muutetaan ja miten lopputulos tarkistetaan. Lähestyn jokaista projektia analyyttisesti. Ensin katsotaan data, sitten toimitaan. Turhia tunteja en myy. Kun en ole koneella töiden parissa, seuraan uutta AI-teknologiaa, rakennan paikallisia LLM-setuppeja tai pelaan. Iso osa työssä käyttämistäni työkaluista on itse rakennettuja, koska valmiit tuotteet eivät aina ratkaise oikeaa ongelmaa.